Mitch Joel: Marketing & Personal Branding Expert

Read, Hear, and See Mitch Joel

See Mitch in action. Mitch is one of the leading speakers on the topics of Digital Marketing, Personal Branding and better communications.

Six Pixels of Separation – The Twist Image Blog

Regarded as one of the top Marketing Blogs in the world, Mitch provides a constant flow of content on the intersection of Digital Marketing and Personal Branding.

Foreword Thinking – The Business & Motivational Book Review Podcast

Mitch goes deep into conversation with the leading business and motivational practicioners of our time.

Six Pixels of Separation – The Twist Image Podcast

A weekly look at the Digital Marketing landscape with guests and voices from around the world.

Top

Who is Mitch Joel?

When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.

Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.

Top

Topics

1. Personal Branding

Explosive Sales, Marketing And Business Development Success From Every Employee

Every Sales, Marketing and Business Development team is made up of individuals whose success depend on how well they have self-defined their Personal Brand. Mitch Joel helps people define their personal and corporate brands through insights that simplify goals and values and ignites new ways of growing your business, community and inspiring your personal life. Increased sales and business success is not about pushing employees, it’s about empowering them. Discover why branding is not just for multi-national companies - we are all brands. Find out how to make a personal brand shine.

2. Six Pixels of Separation

Marketing In A Connected World

Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful. Consumers have never been so connected. Mitch Joel unravels the fascinating world of New Marketing, Consumer Generated Content and Social Media. Learn how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market share and new Marketing opportunities. Learn how to take part in these communities and conversations.

3. Know control in a no control world

How Social Media And Web 2.0 Is Changing Marketing, Communications And Advertising Forever... And What You Need To Know To Survive

In this half-day seminar, Mitch simplifies and demonstrates the many new channels of marketing, advertising and communications that make up Social Media and Web 2.0. We’ve gone from static websites to a participatory environment. Participants will learn about Tags, RSS, Blogs, Podcasts, Wikis, Consumer Generated Content, Online Social Networks, Unconferences, Virtual Worlds and the mobile space.

4. Tools of the Trade: The web 2.0 University

Hands On Tools And Tactics To Listen, Follow And Understand The Myriad Of Online Conversations... And What To Do About It

At Web 2.0 University, Mitch will lead you through his “tools of the trade.” Demonstrating how you can better monitor the Web 2.0 landscape, add your brand to other communities, and how to publish your own Blog/Podcast – using only free tools. By the end of this session you will learn how to use the most current Social Media tools to improve your business, track what people are saying about you across all channels, how to share this wealth of knowledge with your colleagues, and, ultimately, be a better Marketer.

5. Podcasting

The Audience Is Listening... The Audience Is Creating

Podcasting is quickly becoming a great ally for companies. With a basic computer set-up and microphone (sometimes a camera), anyone has the ability to produce high-quality independent audio or video content for next to nothing…and they’re doing it in droves. Podcast was chosen as the "word of the year" in 2005 by the New Oxford American Dictionary. In this interactive session, you will learn why this is such an important channel for companies, how it can impact your business, how to get started and, most importantly, why your company should be Podcasting. Learn about the three types of Podcasting and how it has changed the traditional marketing models. If your company has a brand, then it has a voice. If it has a voice, then Podcasting is ideal to get that voice heard.

6. Blogs & Blogging

Much More Than A Bunch Of Monkeys Typing

Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. We'll look at how a corporate website can find the right "voice" to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,000,000 results. We will also breakdown and explain the technology of it all that makes Blogging one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.

7. Social Shopping

eCommerce And The New Retail Experience

First, online social networks (like Facebook) were all the rage. Now, everybody is talking about Social Shopping. Places where consumers gather to mass purchase, read personal reviews, rate products and share. E-commerce sites still grapple with low conversion rates and online merchandising quirkiness. In this session, Mitch Joel helps define Social Shopping, how we got here, and why all Retailers need to pay attention to this emerging channel and opportunity. With consumers self-mobilizing for group discounts and adding their own feedback through tools like reviews and comments, Merchants need to do a better job at engagement. With so many technologies and applications popping up every day, how should retailers evaluate their participation in Social Shopping? How can retailers harness the power of connected consumers to actually impact their sales? Let Mitch Joel show you how.

8. The it factor: How to build a brand in a crowded world

You know "It" when you see "It." Starbucks, Google, Tim Horton's and Apple have "it." It's not about spending a lot of money on marketing, there’s something more. That something more is The It Factor. Understand how to build a compelling brand by seeing real-world examples of how today's leading companies use "It" to capture mindshare at every touch-point. Emotional connections with consumers are imperative for brand survival in today's business climate. Customers are no longer satisfied with ordinary. The It Factor will help you to develop a brand that consumers will be passionate about. The It Factor is about building your brand around the entire experience. It's a holistic approach to Marketing in a world crowded with conflicting messages.

Top

Testimonials

“Fantastic! Simple and timely... Mitch Joel is an incredible speaker – his thoughts on digital media and where marketing is – or should be going – was bang on!... What wonderful energy and passion... As always, Mitch Joel was enlightening, educating and entertaining. He provokes great thinking and helps marketing traditionalists see the future. The light at the end of the tunnel... Mitch gets our world as Marketers and matches it up with the world, what's coming up in it and how we need to evolve to be effective within it... He gets better every time I hear him... One of the best presentations I have sat through... Unexpected. New language. Not cliché... Mitch is a visionary who gets it... Absolutely fabulous... The best I have seen in many years... Mitch rocks, as usual... WOW!”

CMA - Canadian Marketing Association - 2007 National Convention Keynote Address audience feedback from evaluation forms

“Shop.org works with literally hundreds of speakers every year, and Mitch Joel ranks at the top. He brings timely information to our community and presents it in such a dynamic way that he keeps our audience at the edges of their seats. Plus, from our side, he is a pleasure to work with. Always bringing a can-do and positive attitude to any challenge. If there were more Mitch Joel's in the world, it would be a better place.”

Shop.org

“Starbucks Canada's marketing team often invites inspirational leaders and subject-matter experts to come in and share their thoughts, insights, and ideas on how we can continue to connect with our consumers in a meaningful way, and Mitch Joel is one of the best speakers we've seen. Mitch brings a terrific perspective on new marketing and branding channels that could help any organization engage their consumers, and our marketing team was extremely impressed by his extensive knowledge, entertaining delivery, and obvious passion for what he does. We would highly recommend Mitch as a speaker for any sized event, especially if you're interested in learning not only what works in marketing today, but also what's going to work tomorrow.”

Starbucks Canada

“Mitch Joel is one of CMA's highest rated speakers. A dynamic and inspiring speaker, Mitch consistently delivers high-energy presentations with cutting-edge information that his audience can use!”

Canadian Marketing Association

“Mitch's passion and energy leaps off the stage with every word. He delivers insight and experience in a fun, interactive way that really engages the audience and gets people thinking. Mitch received rave reviews from our audience and many requested we have him back to speak again at a future event.”

Association of Internet Marketing & Sales

“Mitch Joel has the ability to energize a room from the get-go. Substance and style mix in his approach and it all comes from the heart. Not many public speakers can match Mitch Joel's passion and knowledge. If you have the chance to see him and hear him, don't miss it.”

Scotiabank

“Mitch Joel's presentation helped us to see that we needed to change the paradigm of how we interacted with our customers. His ideas and insights have led us to new concepts in the development of our brands.”

Pfizer

“Mitch was enthusiastic, passionate and inspirational! His presentation was engaging and productive: our all-staff audience was excited with the challenges ahead, and inspired to explore new opportunities to meet the needs and expectations of the ‘new’ consumer. The combination of strong, compelling messages, the quick-pace and interactive presentation was truly compelling. To have Mitch as our first keynote speaker opened people's minds and spirits to wanting to learn more.”

Teletoon

“Brutally honest... smart... visionary... inspirational... all words I would use to describe Mitch Joel, one of the most exciting, brilliant and motivational thought leaders I have been privileged to hear speak in a very long time...thank you Mitch for your insights, guidance and passion...you've certainly lit a fire under us!"certainly lit a fire under us!”

MECA Communications

“To be candid: I was beginning to despair just slightly – I'm afraid I found many of the earlier sessions really quite disappointing. I'd deliberately avoided getting too deep into the obvious topics in my opening remarks, thinking that the early speakers would cover all the basic ground for me. By the time we got to lunch, I was starting to think we had a complete flop on our hands.

I don't think it's an overstatement to say that you pretty much saved the first day. In fact – the whole thing would have been a much different and much better event if we'd had you as keynote... If I have anything to do with it, they'll not only invite you back for the next event – they'll give you a much bigger role.”

Canadian Institute

“Mitch managed to make a room full of seasoned journalists and writers sit up at attention and think about what they do in an entirely new light. One of our members called him inspiring, while another said it was the best presentation she'd ever seen. High praise from a tough crowd.”

Professional Writers Association of Canada

“An engaging, dynamic speaker, knowledgeable and in tune with his audience's needs and comfort level with social media, Mitch Joel will open the eyes of the non-believers and everyone will leave the room feeling connected and having understood the power of the conversation online.”

NATIONAL Public Relations

“Mitch Joel is a very talented presenter; he's extremely quick in adopting new marketing sciences and receives the highest ratings from his speaking classes. As a conference producer it's an honor to recommend Mitch Joel as a speaker, he's one of the best in our industry.”

Internet Marketing Conference

“Mitch Joel is an extraordinary passionate individual who thrives on effective communication, clear messages, but always with content and value. He encourages the people he surrounds and manages to connect in a way where he immediately has the trust of the listener. In short, Mitch gets the attention of his audience, period!”

Danish Trade Commission

“Mitch's keynote session was a highlight of Melcrum's CommsCanada 2006. A dynamic speaker, he captured the audience's attention and got the room buzzing with new ideas. His session was a real wake-up call for the audience and made for great discussion for the remainder of the conference.”

Melcrum

“Mitch can transmit his passion and knowledge easily to an audience. The team learned a lot and was highly motivated after the session, but the most important is that we had a lot of fun learning with him. He is a great speaker.”

Yellow Pages Group

“Mitch skilfully delivered an innovative, relevant, and timely keynote on personal branding to an audience of entrepreneurial business and MBA students, university alumni, industry professionals, and university administration that all clung onto his every word. His presentation was highly interactive, full of energy, insightful and inspirational. His message carried on well after the keynote and resonated with the audience in a manner we hoped and knew it would!”

Connect IT Conference 2007

Top

Mitch Joel Speaks